New Book of Uğur Batı was published

Nişantaşı University Faculty Member Prof. Dr. Uğur Batı's book "Making Perfect Decisions and the Art of Persuasion" from Doğan Kitap took its place on the shelves.

Different neuroimaging technologies and related software examining the electrical activities of the human brain presented the question of whether there is free will to the world of science. Nobel Prize winning economist Daniel Kahneman introduced the first and second decision-making concepts. In the experiments, it was determined that there were automatic electrical activities in our brain just before we made a decision. In this case, will all information about all our decision processes be rewritten from the beginning?

Interdisciplinary Brain Research Association Vice President and Nişantaşı University Faculty Member Prof. Dr. Uğur Batı's book "Making Perfect Decisions and the Art of Persuasion" from Doğan Kitap took its place on the shelves.

Prof. Dr. Uğur Batı, who asks questions and seek answers about decisions, persuasion, creativity, intelligence, learning, development, brain, perception, time, loyalty, attraction, hope and many more, said "All data shows that we live in autopilot at least 98 percent of the day and this is the way how we decide.".

By expressing that the brain is a comfort system and prefers the easiest, Uğur Batı said, “The brain makes the decisions on our behalf. Difficult decisions are only possible at will. The first decision circle is managed by the limbic system of the brain. The limbic system is just below the cortex that covers the upper part of the brain. The first decision-making department makes quick decisions, is automated and likes to escape. He does not think much, does not calculate, is prone to neglect you. For this reason, works that do not require an account book are transferred to this department. Many routines in our daily life are managed by this part of the brain. For example, driving or eating is one of them. When you eat, you don't think about how to eat, which hand to take, whether to take it to the nose or mouth first. The brain learns them once and automates and learns quickly and never asks you again. We can also call this part of the brain as the sensual brain. So, it is fast and does not think. Many of our life decisions need to be made quickly and without thinking, and this is what the sensual brain does.”


By continuing his words, “The second decision circle is managed by the prefrontal cortex in front of the brain, and this circle of the brain really thinks and tries to make the right decision. Therefore, the decisions that come here require concentration, energy, knowledge, and often effort.”, he told, “For example, the brain transfer the problem 51x18=? problem to this part, because the first part does not have a chance to solve this problem. More complex math and computational problems are also naturally related to this circle of the brain. The people we define as 'smart' in daily life are people whose circle of their brains work well. Many of our decisions in life are governed by this circle of the brain. Decisions such as school, car, and computer selection are decisions that require seriousness and effort. We can call this system of the brain as the conscientious brain. Conscience wants to think, does not want to be deceived. Intelligence tests known as IQ measure the ability of this part of the brain.”

Release date: 11.02.2020