NEWS

As part of the Brand Management course conducted by the Department of Public Relations and Promotion at Istanbul Nişantaşı University Vocational School, the “Alumni in the Classroom” event brought students together with Selma Cengiz, founder of Teferruat Advertising Agency and a graduate of the department.

During the event, Selma Cengiz shared her post-graduation career journey, the process of establishing her agency, and her professional experiences in the advertising industry. The talk, approached from a brand management perspective, addressed topics such as brand positioning, agency–client relations, management of creative processes, and current chalenges in the sector.

Throughout the event, students had the opportunity to relate theoretical knowledge to industry practices, while the Q&A session provided direct insights into career planning, internship opportunities, and entering the industry.

The “Alumni in the Classroom” event was successfully concluded as a productive meeting aimed at increasing professional awareness in brand management and strengthening alumni–student interaction among Public Relations and Promotion students.