NEWS

The Department of Public Relations and Advertising at Istanbul Nişantaşı University continues to bring leading professionals from the industry together with students. As part of the “Guest in the Lecture” series, the latest session hosted Dilara Çalıkoğlu, Senior Brand Manager at Turkcell, who met with students at the NeoTech Campus.

Strategy, Story, and Experience Together

During the event, brand management processes in today’s competitive market were examined in depth. Çalıkoğlu emphasized that a brand is not merely a name, but gains value through the combination of strategic thinking, a well-constructed story, and a unique user experience.