NEWS

Students from the Public Relations and Publicity Program at the Vocational School met with Selma Cengiz, founder of Teferuat Advertising Agency and an alumna of our university, as part of the Brand Management course.

During the event, Cengiz shared valuable insights on brand creation, identity, positioning, and the patent process, highlighting key legal steps and important considerations.

She also announced internship opportunities at her agency and shared her expectations from students, including creative thinking, strong communication skills, teamwork, and interest in the sector.

Students gained practical knowledge and valuable insights into brand management and the industry.