NEWS

Nişantaşı University Marketing Communication School launches a new class in an exciting field in the Spring term: “The New Ecosystem of Gaming: Marketing, Metaverse and the Evolution of Sports.”

Established in Nişantaşı University under the management of Prof. Dr. Gresi Sanje, Marketing Communication School, which provides postgraduate, doctoral and certificate training in marketing communication and branding, is welcoming the spring term with a new class “The New Ecosystem of Gaming: Marketing, Metaverse and the Evolution of Sports.” The class, targeting to focus on the game and sports as well as communication and marketing channels included in its ecosystem, will emphasize exploring the different dimensions of the functions of sports soon as one of the most dynamic areas of life. The new class of the Marketing Communication School will be arranged through Web 3.0 channels that the game ecosystem is very familiar with. Students will have the opportunity to focus on the world of Metaverse, marketing over Metaverse, al the technologies and applications that have been developed.

Director of Marketing Communication School Prof. Dr. Gresi Sanje said about the newly launched class: “As Marketing Communication School, we always keep our curiosity and excitement, and try to follow every field as closely as possible. Games and sports, both as cultural code and prominent medium, have been in our program since the establishment of the school, and WEB 3.0 was naturaly designed in the class content. However, we revised our class due to Metaverse’s situation while closing 2021. In this aspect, the class will be arranged through Web 3.0 channels; Metaverse world, marketing over Metaverse, al technologies and applications that have been developed will be examined.