NEWS

Breaking into publishing with the Turkish translation of Philip Kotler's Marketing 5.0, Nişantaşı University Press has newly published the Turkish translation of Quantum Marketing by Raja Rajamannar, a prominent name in the business world.

Famous for his transformational leadership in large international companies, Mastercard CMO Raja Rajamannar invites those who want to improve by applying the right marketing strategies in an everchanging industry to an inspiring journey in his book Quantum Marketing.

Pointing out that we are in an era whr technology changes rapidly and societies transform by keeping up with this change, Raja Rajamannar explains that we are experiencing the fifth paradigm in marketing and that quantum CMOs have gained importance with quantum marketing in the business world. Rajamannar guides business managers to stay up-to-date and become successful CMOs in this new era.

Raja Rajamannar's Quantum Marketing, full of new frameworks and approaches, is the second Turkish translation book published by Nişantaşı University Press, which aims to bring academic publications together with outstanding business books.