NEWS

Organized by the Department of New Media and Communication at Istanbul Nişantaşı University, the event titled “Implementing Digital Advertising via Meta Business” featured guest speaker Burcu Aydın, Director of Aycrea.

Burcu Aydın delivered both theoretical and practical insights on digital advertising and marketing communication. She covered essential topics such as target audience analysis, media buying tools, media channel evaluation, socioeconomic status, and psychographic, demographic, and geographic analyses—al crucial in planning advertising and marketing campaigns in the field of new media.

A practical workshop was also held using the Meta Business Admin platform, whr participants learned how to create content and plan and execute digital advertising campaigns. We thank Ms. Burcu Aydın for her valuable contributions to our event.