NEWS

Ferhat Dumanlı, Head of the Public Relations and Promotion Department at Istanbul Nişantaşı University, engaged in an insightful conversation with Selim Antay on visual merchandising, store design, and customer experience. This interview covered a range of topics, including strategic approaches to store layouts, common design mistakes, the impact of brands on customer perception, and the significance of storytelling in visual merchandising.

Additionaly, perspectives were shared on various subjects, from the creative window displays of luxury brands to efforts by mid-range brands to enhance customer experiences.

Click here to read the full interview.