NEWS

The event titled "The Role of Graphic Design and Animation in Advertising, Social Media, Branding, and Marketing" began with a speech by Mürsel Ferhat Sağlam, Founder of Branding Türkiye. Sağlam emphasized that digital branding is an integrated concept combining digital marketing and brand communication. Highlighting the process consisting of analysis, strategy, implementation, and reporting steps, Sağlam pointed out that companies unable to adapt during the pandemic faced significant revenue losses and noted that building customer loyalty in e-commerce takes time.

Mustafa Erol Çakan, Founder of Fimarka, stated that artificial intelligence has existed since the 1960s but officialy entered our lives with ChatGPT in 2022. Çakan emphasized that AI can be easily customized according to individual needs and business requirements. Sharing examples of AI platforms applicable to advertising, digital marketing, and social media, he noted that "visual localization" has become easier with AI. He also highlighted the role of digital twin technologies in ensuring seamless communication on digital platforms.

The event continued under the moderation of Lecturer Ümit Karabacak, who summarized the insights shared by Mürsel Ferhat Sağlam and Mustafa Erol Çakan on digital branding, e-commerce, and AI advancements. Karabacak emphasized the growing role of AI in replacing manual labor and human efforts. He also discussed the advanced capabilities of AI, such as translating unknown languages and enabling human-like conversations, while reiterating its impact on digital branding and commerce.

Ferdi Alma, President of the Social Media Trade Association, highlighted the rapid growth of e-commerce during the pandemic. He emphasized the significant role of mobile device prevalence and a young population in driving e-commerce growth in Turkey. Alma pointed out that digital marketing offers advantages such as flexibility in time and space. He also discussed the ability to create personalized advertising strategies through social media and underlined how customer satisfaction can transform users into “brand ambassadors.”

Nurettin Turgut, President of the E-Commerce Association and Social Media Expert, shared key strategies for being effective on social media. Highlighting the importance of Attention Insight and heat maps, Turgut noted that profile pictures featuring human faces are more impactful. He explained that using real names and positions in usernames provides advantages for branding and SEO. Additionaly, he stressed that a clear biography, relevant links, and targeted, up-to-date content are essential for maintaining professionalism and engagement.

Throughout the event, the transformative impact of digital branding, artificial intelligence, and social media on business and commerce was explored, providing participants with a comprehensive perspective.