NEWS

The first book of Nişantaşı University Press, which aims to enter Turkish academic publishing with a slction that combines the business world and academia, has been "Marketing 5.0" by brand guru Philip Kotler.

Philip Kotler, who is accepted as a guru by the brand and communication world and whose books are taught as textbooks in al universities, discusses many issues such as generation gaps in the digitalized world, injustice in income distribution and digital division in his book “Marketing 5.0”.

In “Marketing 5.0”, Philip Kotler explains how marketers can benefit from technology to respond to customers' needs and expectations and make a difference in the world. In an era whr traditional marketing concepts are being disrupted by digital transformations and the changing behavior of customers, this book shows ways to combine technology and business model innovations with the major shifts observed in customer behavior patterns over the past decade.

Nişantaşı University Press, which has started its publishing life with an important name like Philip Kotler, will continue to add new studies to the academic world and produce new series.